Spanish Government Fines TV Broadcasters for Excessive Advertising

The country's advertising revenue fell 16.6 percent in the first quarter of 2013.

MADRID -- The Spanish government has fined Spanish television broadcasters $4.3 million (€3.3 million) for a range of regulatory infractions in 2012, with the lion's share due to excessive advertising.

While the number of infractions (29) dropped from the previous year (40), the fine rose from $2.75 million (€2.1 million) in 2011. More than $2.2 million (€1.7) of the total -- 17 of the complaints filed against the broadcasters -- was due to too many commercials, according to the report released by the industry ministry that oversees the sector.

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The report did not specify which broadcasters were fined.

Spanish broadcasters continued a decline in inappropriate programming and broadcast practices. The 2012 figure is a far cry from the €9.5 million fine based on 505 infractions in 2007 -- the highest figure in the past decade.

The Spanish ad market earned $1 billion (€828.7 million) in the first quarter of 2013, a 16.6 percent drop compared with the first quarter of 2012. That figure is in addition to the 18.9 percent year-end fall in advertising in the Spanish market for 2012, according to a report just out from InfoAdex. Experts predict the ad market will fall 6.3 percent for year-end figures in 2013 and won't level off until May 2014.