Spanish Telecom Giant Launches Television via Cell Phone Service

Telefonica to offer 25 select channels from its digital pay platform Imagenio.


MADRID -- Spanish telecom giant Telefonica has launched Imagenio Movil, its television via cell phone service, offering 25 select channels from its digital pay platform Imagenio, the company said Thursday.

Fox, Eurosport, AXN, MTV and Cartoon Networks are among the channels clients can see for €5 ($6.83) a month. Additionally, subscribers can rent pay-per-view movies and packages.

The service expands on the fledgling Emocion TV service, allowing those clients to migrate to the new service at no additional cost.

Content can be viewed via any 3G terminal through the Emocion website, while smartphones and pads, like Samsung Galaxy S, Tab, Sony Ericsson's Xperia 8, Nokia's C7 and LG's Optimus One will come with it already preinstalled.

The announcement came just ahead of the GSM World Mobile Congress to be held in Barcelona Feb. 14-17.