SPC sets up online meet and greet


NEW YORK -- In a unique feature for a film distributor, Sony Pictures Classics is having its employees "virtually" introduce themselves on the company's Web site using new CameoHD technology.

Visitors to sonyclassics.com are greeted by one of eight employees who tell users about their jobs with SPC. Their moving, talking images appear to float above the background listing information about SPC's films and links to purchase movie tickets or the company's extensive DVD library of films.

The Web site is one of the first examples of a distributor using employees to market itself as a brand. The CameoHD technology works for users with select high-speed connections.

The rotating list of staff greeters includes exhibitor relations coordinator Kelly White, online coordinator Peter Tulba and technical coordinator for advertising and publicity Stephen Grove.