Specialty Box Office: Kristen Wiig, Bill Hader's 'Skeleton Twins' Rockets to No. 11

Elsewhere, British dramedy 'Pride' opens in New York, Los Angeles and San Francisco

Kristen Wiig and Bill Hader's dramedy The Skeleton Twins rocketed up the domestic box-office chart in its third weekend, placing No. 11 as it successfully expanded from 49 to 385 theaters.

The critically acclaimed movie, directed by Craig Johnson, took in a strong $1.3 million for a cume of $2.4 million. (Last weekend, it placed No. 19.) Roadside Attractions and Lionsgate acquired the film earlier this year when Skeleton Twins made its world premiere at the Sundance Film Festival.

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Skeleton Twins follows estranged twins who try to repair their relationship after both cheating death on the same day. Luke Wilson and Ty Burrell also star.

"A big part of the film's success is due to the fact that Bill and Kristen, as well as Luke and Ty, gave big support on the PR front. They did literally 20 or more talk show appearances between them, in addition to a ton of regional and online press," said Roadside co-president Howard Cohen, adding that great reviews are likewise motivating people.

Skeleton Twins, posting a theater average of $3,278, will continue expanding in the coming weeks.

Among new offerings, British dramedy Pride opened to $84,791 from six theaters for a location average of $14,132, the second best of the weekend and not far behind fellow adult drama All Is Lost, which likewise opened in six theaters, posting an average of roughly $15,500.

Directed by Matthew Warchus and starring Bill Nighy, Pride, playing at both the Cannes and Toronto film festivals this year, is based on the true story of lesbian and gay activists who helped raise money during the U.K. miners' strike in 1984.

CBS Films is handling the movie in the U.S. and strategically opened Pride in San Francisco in addition to New York and Los Angeles, the traditional launching pads for specialty titles.

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The critically acclaimed film earned an A CinemaScore, with males making up 54 percent of the audience. A full 97 percent of moviegoers were over the age of 25. CBS will open Pride in additional markets Oct. 10.

New faith-based offering The Song, from Samuel Goldwyn Films, struggled in its launch, grossing $600,000 from 340 theaters for a location average of $1,765.