SPENA named E! sales rep

Regional sales group already handles AXN, AETN

HONG KONG -- Comcast International Media Group (CIMG) has appointed Sony Pictures Entertainment Networks – Asia (SPENA) as regional advertising sales representative for E! Entertainment Television in South East Asia, Hong Kong, Japan and Korea.

SPENA already handles airtime sales for its own channels including AXN, Animax, Sony Entertainment Television, AXN Beyond, PIX and PIX Thriller, and third party networks including AETN All Asia Networks' History, Biography, Crime & Investigation and History HD.

"Having reached a milestone in growth and distribution, the next logical step for E! is partnering with a regional ad sales group. SPE Networks boasts a proven track record for success and we're delighted to have them as our exclusive ad sales partner in the region," said Christine Fellowes, Comcast's Asia Pacific MD.