Spex Appeal: House of Holland Launches Sunglasses

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HOT SPEX: Holland, left, and British performer Remi Nicole, wore pairs of the designer's new sunnies to his Coachella party on April 13.

"Flip F**k" and "Raise the Roof" are just two style names from the quirky British designer's 18-style accessories debut.

Despite the fact that he calls dreary London home, Henry Holland seems to know a thing or two about L.A.’s most essential piece of equipment: sunglasses.

Good thing, as the House of Holland designer has just launched a collection of cheeky shades as his first foray into accessories.

“Sunnies are a good place to start for a stand alone accessories collection. I love how playful I’m able to be when designing them, and how seamlessly they translate into my aesthetic and brand,” the whimsical designer tells THR of the 18-style collection.

Using the same wild prints and motifs frequently found in Holland’s often-zany clothing, the designer drew from personal and eccentric experiences to inspire his new sunglasses. Style names are kitschy and include “Buggin,” a large metal style with tonal lids, “Eyelashes,” which come complete with their own pair of built-in, moveable lashes that can be risen and lowered at will, and “Raise the Roof,” which have the trappings of an old-school camera. The round, oversized geometric  “Annice” is a sassy nod to Holland’s equally sassy late grandmother, Annice; “Flip F**k” is Holland’s version of modern steam punk.

“Lots of the same prints, polka dots, stripes and colors that you find in my clothes, you’ll see in the eyewear. I don’t approach this as an eyewear designer, but rather as simply a designer,” he says.

The full collection, which starts at $150 and tops out at $268, is available at Foundry, the six-month old L.A. concept shop that carries up-and-coming cool kid lines including JW Anderson and Marc McNary.

The line was road tested during weekend one of Coachella, when British socialite Pixie Geldof, model Agyness Deyn and musician Ioanna Gika sported pairs of Holland’s new shades at his party at Palm Springs’ Saguaro Hotel. With  his second collection of eyewear already in the can, the designer is finding his groove in the accessories game, if only for one reason:

“They fit everyone.”


See the "Raise the Roof," top, and black and white "Peggy" styles from the collection, below. 


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