SPHE ups Claude Borna to senior vp

Exec will manage planning, commercial strategy for Europe

Claude Borna
Sony Pictures Home Entertainment has promoted studio veteran Claude Borna to the newly created position of senior vp business planning and commercial strategy for Europe.

She previously was vp business planning and innovation. Borna will be based at SPHE's European headquarters in London and report to European managing director John McMahon.

Assuming responsibility of SPHE's regional commercial group, Borna will shape strategies for account planning, pricing, in-store execution and retail expansion. She also will continue to manage sales strategies of the business planning and innovation group.

"Claude has done a stellar job ," McMahon said. "She will be well positioned to lead the development of innovative strategies, frameworks and processes to drive the growth of our European business."

Before joining SPHE in 2003, Borna worked at Amazon and Deloitte Consulting.
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