'Spider-Man' Spokesperson Calls 'Pile-On' of Negative Reviews 'Uncool'

Jacob Cohl

Producers are irked by 'early' theater reviews‎ of the $65 million musical.

Critics from The Hollywood Reporter, The New York Times and The Washington Post, among others,  are panning Broadway musical Spider-Man: Turn Off the Dark..

And show spokesman Rick Miramontez is upset critics are weighing in before the musical’s official March 15 opening.
“The PILE-ON by the critics was ridiculous and uncalled for," he told Entertainment Weekly in a statement. "Their actions are unprecedented and UNCOOL!” 
He also tells the Associated Press: "Changes are still being made and any review that runs before the show is frozen is totally invalid."
THR David Rooney justified running the review: "Official opening is not until March 15, but following repeat postponements and what feels like 30 years of previews, The Hollywood Reporter is observing the previously scheduled opening of Feb. 7 with this review."
Los Angeles Drama Critics Circle president Bob Verini also told the AP: "The big question is: How long do you wait? That's a fair question that honorable people can agree to disagree on."
The slew of negative reviews is just the latest hurdle for the long-plagued $64 million musical - the most expensive in Broadway history.
Even though there’s still five pre-opening weeks to keep tinkering, THR's Rooney says, "The point at which any savvy producer would have sent for script doctors is long past."