'Spidey 3' trailer to hit Viacom's web


"Spider-Man 3" will receive a TV and online blitz Thursday night when Columbia Pictures unveils a new, full-length, 2 1/2-minute trailer at 10 p.m. in a "road block" across Viacom's online brands and CBS' TV network -- six months before the film's May 4 premiere.

On CBS, the spot will air after "CSI" and before the James Woods starrer "Shark." On Comedy Central, the trailer will run before a new "South Park" episode, while MTV will show the spot before a new "Real World/Road Rules Challenge." Other TV networks airing the trailer include BET, Logo, MTV2, Spike TV and VH1, with each supporting the event with custom promotions.

In addition, 14 online destinations from Viacom's networks are supporting the airing, including AddictingGames.com, AddictingClips.com, BET.com, MTV.com, IFilm.com, Nick.com, ComedyCentral.com, GameTrailers.com, LogoOnline.com, Neopets.com, SpikeTV.com, The-N.com, VH1.com, and Xfire.com.

Immediately after the television premiere, a high-definition version of the trailer will be available exclusively on MTV Networks' IFilm.com.
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