Sponsors ink for 'Supermodel'


Alltel Wireless, Mercedes-Benz and Garnier will be on-air, in-show and online sponsors of Bravo's new reality series "Make Me a Supermodel," which premiered Thursday.

Alltel Wireless will be the primary integration partner, sponsoring the live voting for series as well as an online game at BravoTV.com. Mercedes-Benz will be featured as the official transportation vehicle for the show, and Garnier will be the exclusive hair care brand used in the series. All three advertising partners will be featured in on-air billboards, tagged tune-in spots and series vignettes.

Bravo said it has also created two interactive window displays to promote the show at the NBC Experience Store at 30 Rockefeller Center.

The displays will exhibit high-tech digital features that allow fans to interact with virtual images of the contestants in the series as well as the hosts, supermodels Niki Taylor and Tyson Beckford. The windows will be on display through Wednesday.