He shoots, scores at ICM

Sean Avery of the New York Rangers has signed with ICM for film, television, endorsements, publishing and other nonsport related areas. Considered one of the game's biggest troublemakers, Avery is also a fashion enthusiast who has expressed a desire to create his own line as well as expand his business opportunities in writing and magazine editing. Avery will work as an intern with Vogue in the summer, and he's set to cover Paris couture shows and Fashion Week in New York.

TNT's Collins back to NBA

TNT pro basketball analyst Doug Collins is leaving the cable network to coach the Chicago Bulls for a second time, according to reports. Collins was Michael Jordan's first NBA coach; he was fired in 1989. The two-time Emmy nominee is completing his second season in his second stint with TNT/ Turner Sports covering the NBA. An official announcement was expected to come after the Western Conference finals, which Collins is covering.

Two-fisted salute

Tommie Smith and John Carlos, who raised their black-gloved fists on the victory stand during the 1968 Olympics in a protest against racial inequality in America, will receive the Arthur Ashe Courage Award at the 2008 ESPY Awards. The honor is presented annually to "individuals whose contributions transcend sports." The ESPYs will be taped July 16 at the Nokia Theatre in Los Angeles and televised on ESPN four days later.

Hockey ratings rise

NBC aired its first game of the 2008 Stanley Cup final on Wednesday night, and Game 3 of the series between the Detroit Red Wings and Pittsburgh Penguins averaged a 1.8 rating/5 rating and 4.4 million viewers. The game was up a steep 46% from the comparable game last year. Meanwhile, NBC hockey announcer Mike "Doc" Emrick will receive the Foster Hewitt Memorial Award, the Hockey Hall of Fame said. He's being recognized for his hockey broadcasting career.