Spotify Unveils Video Service With ESPN, Comedy Central and Vice Partnerships

Spotify CEO Daniel Ek announced the company's plans to enter the competitive online video space at an event in New York on Wednesday morning.

Spotify is venturing into video. 

CEO Daniel Ek announced Wednesday that the subscription music streaming service is adding video clips from a number of partners, including ESPN, Vice News, Comedy Central, NBC, ABC, the BBC and more. Spotify is also adding podcasts. 

"We want Spotify to help soundtrack your life by offering an even wider world of entertainment with an awesome mix of the best music, podcasts and video delivered to you throughout your day," Ek said. "And we're just getting started."

As part of its push into multimedia content, Spotify is also unveiling a slate of originals. In the music space, the streamer will feature a new music show called Incoming and artist-presented radio shows from Icona Pop, Tyler the Creator, Odd Future and more. Original videos include breakfast interview series A Full English, Dance Moves of the Day from Amy Poehler's Smart Girls and music-food mashup Turntable

Other video producers that have licensed video clips or podcasts to Spotify include TED, Conde Nast Entertainment, Nerdist, Tastemade and American Public Media. 

All of this new content will be housed in the just-launched Now start page, which combines time of day and user preferences to provide curated playlists and recommended content. 

The push into video comes as Spotify, which says it has more than 15 million subscribers, is facing increased competition. YouTube, which has long been a go-to home for music videos, earlier this year announced its Music Key subscription service; Apple is said to be relaunching the Beats music offering it acquired later this year; and Jay Z recently unveiled his premium subscription service, Tidal. 

But the company faces competitive forces in the video landscape, too, with the growth of Facebook video and introduction of new services such as Vessel. 

Ek also announced Wednesday the rollout of a new running feature that times music to the tempo of a person's run. Spotify will launch a partnership with Nike over the summer that syncs its running tool with the Nike+ app.