A Squared, Build-A-Bear partner up

Two companies to produce multimedia entertainment

Andy Heyward's recently launched A Squared Entertainment has partnered with Build-A-Bear Workshop.

Under the deal, the two companies will produce original multimedia entertainment for distribution online, on TV and on other digital devices.

Additionally, the companies will develop a new line of licensed merchandise.

Build-A-Bear dabbled in entertainment with "Holly and Hal Moose: Our Uplifting Christmas Adventure," a special, which aired last holiday season ABC Family.