Stan Lee Swings into Action in Activision’s Amazing ‘Spider-Man’ Game

Stan Lee Video Game Still - H 2012

Stan Lee Video Game Still - H 2012

The comic book legend makes his debut as a playable character in the PlayStation 3 and Xbox 360 game from developer Beenox.

It’s become as routine for gamers to see or hear Stan Lee in the latest Activision Marvel video game as it is for moviegoers to catch the comic book legend’s cameo in the latest movies like Disney’s The Avengers. But with developer Beenox’ The Amazing Spider-Man game, Lee is taking virtual to a whole different level. The creator of Spider-Man will literally become a web slinger in the new game, which serves as an epilogue to Sony Pictures’ July 3 film.

Gamers who pre-order the PlayStation 3 or Xbox 360 version of the game at Amazon will get an exclusive virtual Stan Lee that’s completely playable. In the past, Lee has provided cameos and voice narration in Activision games, but this marks the first time he’s been digitally captured as a playable character.

Lee will have his own special mission across the open world Manhattan that Beenox has recreated from the movie universe. The storyline sends Lee, equipped with Spider-Man’s super hero powers, on a race through New York to collect pages of his latest script. Lee also provided his voice for the game’s character.

“I love being involved in anything that has to do with characters that I’ve created in the past,” said Lee. “When they suggested this, I jumped at the opportunity.”

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The new game and movie are part of the 50th Anniversary of Spider-Man.Set against an original story crafted by Hollywood screen writer Seamus Kevin Fahey (“Spartacus: Gods of the Arena” and the re-imagined “Battlestar Galactica”) that takes place entirely after the events of the upcoming feature film, The Amazing Spider-Man game puts players in control of the super hero action. The game is also expected to utilize at least the likenesses of film actors like Andrew Garfield and Emma Stone, and possibly their voices.

“You look at any good video game today, like anything Activision does, it’s like watching a big budget motion picture, and in some cases better,” said Lee. “I don’t know how they do it, I really don’t. I think in motion pictures it’s easier because you’re following a direct story line. In a video game there are so many curves and switches and different angles, to me, it’s like the highest form of the cinematic art.”

Lee has remained active in the gaming world because he’s watched as technology has taken a leading role in how kids live their lives today. The relationship between comics, which have expanded to digital versions in recent years, and games, remains integral for the continuation of the art form.

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“Comics get kids interested in video games, and video games, in case a kid picks one up first, tends to get kids interested in comics,” said Lee. “Just like the movies today, the super hero movies have made a lot of people who didn’t read comic books turn to comics. People who went to see Iron Man, loved it, and had never read a comic, started looking for Iron Man comics to read, and so forth. It works either way.”

With Disney Interactive Media Group working on games based on The Avengers, Lee could be appearing in additional games in the near future.