Star India hires new marketer

Vasudev worked for S.C. Johnson, Unilever

NEW DELHI--News Corp's Star India announced Saturday the appointment of Anupam Vasudev to the newly created position of executive vice president for marketing and communications.

Based in Mumbai and reporting to Star India CEO Uday Shankar, Vasudev joins the broadcaster from his previous assignment as the Asia marketing director at the Wisconsin headquarters of S.C. Johnson, maker of Ziploc bags.

Before that, he worked in Mumbai in sales and marketing for consumer products giant Unilever.