Starz COO Jeffrey Hirsch Extends Contract Through 2020

Jeffrey Hirsch - Publicity - H 2017
Courtesy of Starz

The new deal follows the premium cable channel merging with Lionsgate.

Starz COO Jeffrey Hirsch has renewed his employment contract with the premium cable channel for another four years.

The company on Monday said Hirsch, a former Time Warner Cable marketing exec who was promoted to COO in mid-2016, agreed to terms on a new deal to run until December 2020. The new contract also follows Starz completing a merger with Lionsgate.

Terms of the new deal were not disclosed. Hirsch, who joined Starz as president of global marketing and product planning, was paid $2.7 million in 2015.

"We are pleased to extend Jeff's tenure as COO of Starz, providing the company with great continuity as we continue our drive to be a powerhouse global content provider,” Starz president and CEO Chris Albrecht said Monday in a statement. Hirsch joined Starz in July 2015 to drive the development of new products and services for the company’s current and prospective new distributors, both in the U.S. and abroad.

His recent accomplishments include rebranding and repositioning the flagship Starz and Starz Encore networks in April 2016, launching the Starz app around the same time and getting Starz into the streaming business with Amazon by bundling the premium cable channel as part of Amazon Prime.

"In a short time at Starz, [Hirsch] re-energized growth at the company by rebranding the networks and launching one of the best streaming apps in the TV business, firmly securing the network’s position as the second most-subscribed to premium TV network in the U.S.," said Albrecht.

Hirsch continues to oversee affiliate sales, marketing, programming operations, network scheduling and content acquisitions, among other duties, at Starz.