Starz Media taps casting consultant

Marc Hirschfeld will work on channel's programming

Starz Media has tapped veteran casting executive Marc Hirschfeld as a casting consultant.

Under the non-exclusive arrangement, Hirschfeld will work closely with Starz programming executives on major castings for the channels' scripted and non-scripted programs, beginning with "Martin Lawrence Presents 1st Amendment Stand-Up," which is gearing up for its fifth season.

The Starz setup is expected to be the first of several, in which Hirschfeld provides casting executive services to networks that are ramping up original production but don't have a fully-fledged casting departments.

Hirschfeld, who is casting two pilots this season, ABC's "The Whole Truth" and CBS' "Hitched," served as executive vp casting for NBC Universal Television Entertainment from 1999 to 2008, overseeing casting for all of NBC Entertainment, Sci Fi, Bravo and USA Network scripted programs and consulting on unscripted programming.

Before that, he ran with partner Meg Liberman top casting agency Liberman/Hirschfeld, which cast "Seinfeld," "3rd Rock from the Sun," "The Larry Sanders Show" and "From the Earth to the Moon."
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