Starz Promotes John Penney to Chief Strategy Officer

The executive will implement strategic initiatives including partnerships and new business opportunities.

Starz said Thursday it has promoted John Penney to chief strategy officer, where he will spearhead partnerships, new business initiatives and more.

Penney was previously executive vp of strategy and business development.

In his newly created position he will continue to report to CEO Chris Albrecht at the Beverly Hills offices.

Before joining Starz, Penney helped Albrecht found Foresee Entertainment in 2008. 

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Penney was also an executive with IMG and spent five years with HBO, most recently as senior vp of digital initiatives. Before that, he spent seven years on Wall Street as a research analyst.

"John has been a trusted partner to me and the senior management team at Starz," Albrecth said. "His deep insight into the global media and entertainment ecosystem is uniquely valued."