Where to Stay in New York: 6 New and Notable Hotels

Mikiko Kikuyama
Assemblage Hotel

In the past decade, the city has seen a dramatic shift from traditional amenities to a brand vibe as the latest crop — two just debuting — offers something for everyone.

New York is justly famous for its ever-growing galaxy of some 700 hotels, ranging from zero to five stars. The latest crop of hotels take the personality principle to the extreme. Here's where to stay in New York, depending on your personal style and preferences, with some of these hotels just about to open their doors.

FOR FREQUENT FLIERS

JFK's TWA Hotel has nothing airport-motel about it. Housed in the 200,000-square-foot winged terminal Eero Saarinen designed for the airline in 1962 — perhaps the most famous airport structure after L.A.'s also-spaceship-like Theme Building — it opens May 15 with 512 rooms, eight bars (including one made with a plane fuselage), six restaurants, a pool and, of course, duty-free shopping. From $249; JFK Airport

FOR FITNESS FANS

Opening in June in the new Hudson Yards megaplex, the 212-room Equinox is the first hotel launched by the upscale gym chain, with five more to follow across the U.S. Its 60,000-square-foot athletic facility featuring a 25-yard saltwater pool, Pilates and Soul Cycle is the largest the company has built. From $700; 35 Hudson Yards

FOR SERENITY SEEKERS

Luxury and wellness abound at Assemblage Hotel, which opened last April in the Financial District and features alcohol-free elixirs, a yoga/meditation space and a Plant Cafe with a menu based on Ayurvedic healing. From $220; 17 John St.

FOR ENDEARING EXTROVERTS

A newly opened downtown branch of the fast-growing hotel chain from Marriott, The Moxy NYC Downtown is aimed at millennials who want more fun from their hotels. The Moxy’s stylishly efficient rooms are small but the TVs are big, and the lobby bar, not to mention the third-floor recreation floor, are where the action is. Try arcade games, a DJ, foosball, karaoke, a basketball court and more. From $209; 26 Ann Street

FOR TECH ADDICTS

The Sister City New York, a new geek-chic hotel on the Bowery, is the first of a new, low-frills brand of hotels from Ace Hotels. The Sister City has dispensed with costly amenities like room service and put more money into meticulous design, materials and construction in every aspect of its 14 floors and 200-odd rooms — handmade cherry wood furniture that often does clever double duty, terrazzo floors, and luxuriously minimal bedding. The tech-savvy may love it the best: You can check in and out electronically. From $199; 225 Bowery

FOR THE MEETING MANIAC

Even swanky midtown hotels can get weighed down by the area’s pervasive corporate ethos, and it often feels like there hasn’t a truly cool place to stay since Ian Schrager revamped and relaunched the Royalton back in 1988. Now, Schrager has done his best to remedy that situation with the Times Square Edition, the second hotel in a new brand he’s collaborating on with Marriott. At 27 floors and more than 450 rooms, the Edition sounds like another Midtown monster, but despite its Times Square perch, the hotel is both situated and set up for getting business done. It’s walking distance to half of Manhattan’s offices and endless spots — restaurants, bars, alcoves, even a cabaret — are conducive to meetings of one stripe or another. From $350; 701 7th Avenue

Updated on April 24 at 9:26 a.m.

A version of this story first appeared in the April 11 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.