Stephen Croncota Joins GSN

Stephen Croncota

He will serve as executive vice president and chief marketing officer and report to GSN topper David Goldhill.

Stephen Croncota is game for a new gig.

The former E! Entertainment Television senior vp marketing has been tapped to serve as executive vice president and chief marketing officer at the Game Show Network.

In his new role, Croncota will be responsible for shaping all aspects of the cable network’s brand. He’ll report to GSN president and CEO David Goldhill.

“Stephen has demonstrated an ability to take brands to their next level, and maximize their relevance across multiple platforms,” Goldhill said in a statement announcing the news Monday. “As we continue to grow our ratings and original programming, Stephen will play an essential role.”

During his tenure at E! Croncota was instrumental in cementing the net’s brand as a leader in entertainment and celebrity coverage. Before joining E! he was senior vp, creative director at Cartoon Network and Warner Bros.

“I'm very excited to be joining the great team at GSN, and to get the chance to build upon what's already a robust foundation, Croncota said. “The brand holds a proprietary position in the worlds of gaming, competition and fun, across multiple media platforms -- and that's a powerful place to be. I look forward to helping create and promote breakthrough entertainment at GSN, and aggressively growing our audience, brand and market.”