Stephen King Complaint Spurs Newspaper Subscription Drive

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Stephen King

King complained Friday about the Portland Press Herald's decision to stop publishing freelance-written reviews of books about Maine or written by Maine authors and urged his 5.1 million Twitter followers to retweet his message.

A Maine newspaper that horrified author Stephen King by dropping its local book review coverage is using his complaint to boost digital subscriptions.

King, who lives in Bangor, complained Friday about the Portland Press Herald's decision to stop publishing freelance-written reviews of books about Maine or written by Maine authors and urged his 5.1 million Twitter followers to retweet his message, which reads, "The Portland Press Herald/Maine Sunday Telegram will no longer publish local, freelance-written reviews of books about Maine, set in Maine, or written by Maine authors. Retweet this if you're from Maine (or even if you're not). Tell the paper DON'T DO THIS.."

The paper responded by promising to reinstate the local book reviews if 100 of King's followers purchased digital subscriptions to the newspaper.

As of Saturday morning, it had added 71 new subscribers.