African-American Viewers: Who's Winning Daytime TV's Battleground?

Steve Harvey

He is an established stand-up comedian who brings an audience that has fallen in behind him thanks to his hit movies, best-selling books and TV series including his successful hosting of "Showtime at the Apollo" and, most recently, "Family Feud," where he goosed the ratings.

"Steve Harvey," "Maury" and "Jerry Springer" are big draws for the demo, but those shows will have competition next fall, with Queen Latifah likely entering the fray.

This story first appeared in the Oct. 26 issue of The Hollywood Reporter magazine.

Steve Harvey's talk-show success highlights the daytime power of blacks, who make up 13 percent of the U.S. population but 18 percent of daytime viewers.

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While not a necessary demo for success (consider the tiny black audiences for Ellen and Katie), hits Maury and Jerry Springer lure about 50 percent blacks. Here's a look at the competition before Queen Latifah likely enters the fray next fall.