Steve Jobs' Death Inspires Howard Stern to Help Pancreatic Cancer Research

Howard Stern photographed his wife Beth wearing a RichRocks Tree of Life necklace to raise funds for cancer research in Steve Jobs' memory.

Steve Jobs' death at the young age 56 from a rare form of pancreatic cancer has spurred Media King Howard Stern to help raise awareness and funds for research and treatment of this deadly disease.

The well known jewelry company --  RichRocks -- designed a "Tree of Life" necklace -- a universal symbol of encouragement, strength and protection in honor of the Apple founder. Twenty-five percent of all proceeds from the sale of the necklace goes to the City of Hope's pancreatic cancer research and treatment departments.

AUDIO: Howard Stern Bids Goodbye to Radio Alma Mater WYSP With Half-Hour Phone Call

The delicate necklace is modeled here by Beth Stern, media king Howard Stern's model/actress wife. Stern -- who has become passionate about digital photography -- took photos of his wife wearing the "Tree of Life" necklace and passed them along to the founder of RichRocks and his wife's dear friend, Robin Rothfeld to help support the cause.

VIDEO: Steve Jobs Biographer Says Exec Regretted Putting Off Cancer Surgery

The RichRocks "Tree of Life" necklace (18") is available in both brushed gold and brushed silver.  It retails for $35.00 and is only available at Among RichRocks longtime celebrity fans: Kim Kardashian, LIndsay Lohan, Blake Lively, Gisele Bundchen.