Steve Madden Signs Deal With Brian Atwood

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Steve Madden, left, and Brian Atwood

The two shoe designers have partnered for a "superluxury" brand.

Steve Madden has acquired luxury shoe designer Brian Atwood's brands from The Jones Group, Inc. 

According to Women's Wear Daily, the two shoe designers have teamed up to create a high-end shoe label. While Atwood (who designed Lady Gaga's sky-high platform for this year's Vanity Fair Oscar party) will focus on the creative direction of the Brian Atwood brand, Madden's design team will ensure execution of those plans.

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The deal marks Madden's company first venture into luxury shoes, making Madden a contender among celebrities' favorite red-carpet footwear, including Jimmy Choo, Christian Louboutin and Manolo Blahnik. "We're already in contemporary. Now we're in superluxury as well," Madden said to WWD.

"Brian Atwood is a premiere designer and he's also American, which I love, although everybody gets upset when I say that," explained Madden. He added, "When you go to the floors at Barneys, there aren't many American designers. Brian is a Midwest boy and he's brilliant. We like that."

As far as Madden's plan to grow Atwood's business, he said: "I plan on tripling it in the first year."