The Boho-Chic Designers Behind Stone Cold Fox on the "Natural" Bridal Look

Stone Cold Fox Bride

"I think your future husband wants to see your body and not this poofy cupcake thing."

Bridal Week 2017 is in full swing, and so far designers including Monique Lhuillier, Jenny Packham and Naeem Kahn have paraded their beautifully embellished creations — crafted with plenty of lace, tulle and beading — down the runways. But while these extravagant gowns certainly have a glamorous customer, the designers behind the It-girl approved boho brand Stone Cold Fox (a favorite of Bella Hadid and Emily Ratajkowski) have a different type of bride in mind. 

"It’s definitely more of a non-traditional bride, someone who’s more of a free spirit," said brand co-founder Dallas Wand while speaking at Fashion for Breakfast L.A. at Cecconi's in West Hollywood last Thursday. "She wants to look herself on the wedding day and have something that flatters her body and is still sexy."

Added business partner Cydney Morris, "I think your future husband wants to see your body and not this poofy cupcake thing. I think on your wedding day, the best rule is to be the best extension of yourself, just a little bit better." 


That's a wrap! Thank you ladies, so much fun #fashionforbreakfastla

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Stone Cold Fox (not to be confused with Stone Fox Bride) offers bridal alternatives to "cupcake" gowns in the form of silk slip dresses, off-the-shoulder lace gowns and simple v-neck, long-sleeve numbers which, Wand notes, are also great for other occasions. 

"You can do so much with our wedding stuff, it’s not just bridal," she told Pret-a-Reporter. "You’re not going to look back at your wedding photos and be like, 'What was I wearing?' And you can wear it again and dress it differently — you can wear a jean jacket or wear it with sandals."

However, to make the piece special for a bride's big day, the ladies say it's all about accessories — specifically, a gorgeous veil. "I love veils, I love headpieces — not necessarily the flower ones, but like a head band I think is really pretty," gushed Morris, who suggested a lovely lace veil to pair with one of their silk gowns.

Though the brand doesn't yet carry veils (they hinted they may have something in the works soon), Wand emphasized that it can elevate a boho, natural bride's look to the next level: "It makes it feel like it is your wedding, so you can be casual and free with what you’re wearing, but also wear a veil because it’s the only time you can — so if you don’t want the big poofy dress, do the veil."