'Storm' on horizon for Ski net
EmptyThe Ski Channel has teamed with ski photographer and self-described weather guru Tony "Harro" Harrington for a multidimensional partnership that calls for the production of a new series, "Storm Hunter," and a documentary film.
As part of the deal, the network has acquired TV rights to the World Heli Challenge, a 14-day skiing and snowboarding competition taking place in August at Mount Cook, New Zealand.
Ski Channel, which launches next year with a focus on year-round mountain activities as well as many off-slope activities, said the network and Harrington's Harro Art will produce 12 half-hour episodes of "Storm Hunter" per year.
The series will follow Harrington as he studies weather patterns around the world in search of extreme conditions in remote locations. He will join extreme skiers and snowboarders for impromptu trips to shoot the athletes in action. Columbia Sportswear is one of the brands lined up to support the series.
Meanwhile, the docu will revolve around storm hunting, chronicling major storms throughout history and those who tracked them "looking for the ultimate ride."
"Harro is one of the world's most unique and talented artists," Ski Channel chairman and CEO Steve Bellamy said. "He creates imagery you cannot take your eyes off of and researches like no other to find the best places to point his cameras."
Ski Channel, an ad-supported network that will be delivered via video-on-demand, Web, wireless and other platforms, said it will promote "Storm Hunter" heavily across all of its media assets.
Harrington is repped by Autonomy.