Studios in Talks to Bring Back into UltraViolet Alliance Logo - H 2011 Logo - H 2011

An agreement could help accelerate the adoption of the digital content locker technology and be unveiled at the Consumer Electronics Show.

NEW YORK - Hollywood studios are courting about bringing the e-tail powerhouse into the UltraViolet digital media locker alliance, Bloomberg News reported.

Amazon became a member of the group with its January acquisition of U.K. mail and online video service Lovefilm, but it pulled out soon after, according to Bloomberg.

The talks between the two side focus on expanding the UltraViolet digital content locker technology, which is supported by a range of entertainment, consumer electronics and tech firms, to Amazon’s Kindle Fire tablet, which could put pressure on rivals to follow suit and accelerate the adoption of UltraViolet, the report said.

Amazon already allows consumers to store movies bought on its site. But the discussions could lead to an agreement that would let consumers pay 99 cents to $1.49 to convert a DVD or Blu-ray disc they already own into a digital copy, Bloomberg said. The deal could be unveiled at the Consumer Electronics Show in Las Vegas in January.

An Amazon spokesman declined to comment, according to Bloomberg. Mark Teitell, general manager and executive director of the Digital Entertainment Content Ecosystem, the alliance behind UltraViolet, also declined comment, it said.


Twitter: @georgszalai