Study: Most viewers will return to TV


Strike? What strike?

A survey by a New York-based ad buyer finds a majority of TV viewers are more than willing to forgive and forget about the monthslong disruptions to their favorite shows. A total of 62% of TV viewers are planning to return to their favorites when the shows return to originals next month, according to a survey of 1,000 TV viewers released Monday by Carat.

Fifty-five percent of those surveyed said they'd go back to watching their top shows even if they don't return until next season, as is the case with Fox's "24" and ABC's "Private Practice." The writers strike has turned off 5% of viewers, the study says.

Eighty-two percent of viewers are watching about the same amount of TV as they always have, with 9% saying that the TV is on more since the strike was settled.

Carat said that the availability of online TV shows helped keep viewer interest in the programs even though broadcast versions weren't in originals.

The media buyer also said there's much interest in several special events that are going to be televised during the coming months, including the Beijing Olympics, the presidential election, college basketball's March Madness, the opening of baseball season and the "American Idol" finale.