STX Entertainment Moves Into Unscripted TV

Jason Goldberg - P 2016
Courtesy of TX Entertainment

Veteran producer Jason Goldberg will lead the new initiative.

Continuing its push into television, STX Entertainment announced Monday that it's forming an unscripted division — headed by veteran TV Producer Jason Goldberg.

Goldberg, Ashton Kutcher's former producing partner at Katalyst Media, arrives at STX having created Punk'd and Beauty and the Geek. He will serve as president of non-scripted and alternative programming at the broadening company.

“STX is the premier home for the world’s best storytellers, and building non-scripted production capabilities opens up even more avenues to reach audiences across diverse creative outlets,” said STX Entertainment president Sophie Watts. “We’re thrilled to add Jason to the STX team as we continue to expand our global TV, film and digital capabilities. That STX Non-Scripted has already sold 12 shows, including projects in China, is an indicator of the global opportunity we see ahead of us.”

STX, behind the planned Barbra Streisand and Barry Levinson remake of Gypsy, has been making a concerted push into TV of late — most notably with 2014 scripted entry State of Affairs on NBC. The unscripted initiative already includes development deals for 12 shows on multiple networks and a deal for a project in China.

“We strategically built STX to capitalize on today’s evolved media landscape," added STX chairman and CEO Robert Simonds. "Integrating our operations horizontally eliminates traditional creative barriers so that content ideation and development is centered on reaching and engaging audiences in the most compelling way. Our unique, flexible approach to development will drive creation of content that meets the needs of growing worldwide audiences across platforms.”

Goldberg, who started working with STX in 2015, said, “STX has built an innovative company that embraces both established and emerging global platforms with a fantastic opportunity for content development. I look forward to finding additional and new ways for STX to partner with talent and brands to reach fans on a global scale.”