Style Notes: An IKEA Fragrance Is Coming; Tod's Collaborates With The Blonde Salad's Chiara Ferragni

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In case you missed it.

IKEA Partners With Byredo [IKEA]

Affordable-furniture giant Ikea is partnering with fellow Swede Byredo, the fragrance house founded by ex-professional basketball player Ben Gorham in Stockholm in 2006, whose scents are sold at Barneys New York and other upscale retailers. The fragrance collaboration is intended to explore "both the role of scent in the home, the carriers and the products," as well as "the scent of IKEA, if there is one, what does IKEA smell like?" Gorham's sophisticated scents start at $78 and can go up to $550 for the Night Veils collection — quite the opposite of what you think of when you think of IKEA (though Gorham did develop the beauty and scent range for fast fashion chain & Other Stories). Aded Gorham: "I feel people just don't reflect enough when it comes to scent, but smell is a very relevant part of our life and also the home. To collaborate on this idea of 'invisible design' with IKEA, getting people to think about smell is very exciting." The collection is expected to launch in 2019.

 

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Tod's Taps Blogger Chiara Ferragni for Latest Collaboration [Pret-a-Reporter Inbox]

Italian luxury brand Tod's has tapped The Blonde Salad's Chiara Ferragni for its latest collab. The social media influencer, who also hails from Italy (though she lives in Los Angeles now), worked with the fashion house to give the brand's Double T Gommino moccasin and Diodon bag a powder-pink makeover. The #chiaralovestods capsule collection will be available in July in select Tod's flagship stores and on tods.com.

 

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Ferragamo Celebrates Launch of Daniela Villegas for Salvatore Ferragamo Jewelry Capsule Collection [Pret-a-Reporter Inbox]

Salvatore Ferragamo celebrated its new jewelry capsule collection with Los Angeles-based Daniela Villegas with a Friday luncheon hosted by Daniela Villegas, Eric Buterbaugh and Erica Pelosini. The range, comprised of a choker, necklace, earrings and rings, is inspired by nature (an inspiration for both Villegas and Ferragamo) and features tulips and lilies in sterling silver. Priced from $240 to $790, the jewelry line is now available for purchase on Ferragamo.com.

 

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Forever21's Latest Artist Collaboration Involves Jeremyville and Maripol [Pret-a-Reporter Inbox]

Forever21 on Monday announced the launch of its special-edition Artist Collection with New York-based artist Jeremyville and photographer Maripol. The capsule offers women's and men's clothing, as well as accessories, inspired by each respective artist's work. Jeremyville's artwork involves universal themes and messages of positivity and individuality, while Maripol is best known for her memorable Polaroids from the downtown New York art and social scenes in the '70s and '80s. The Forever21 Artist Collection is now available on Forever21.com and will be in stores Wednesday.

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