Style Notes: Barneys Debuts Conscious Beauty Counter; Kim Kardashian Covers Vogue India

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Kim Kardashian West

In case you missed it.

Kim Kardashian West Covers Vogue India [Vogue India]
Landing her seventh Vogue cover, reality star and entrepreneur Kim Kardashian West appears on the front of Vogue India’s March edition. The cover sparked an outcry by some on social media, who questioned why a Western celebrity was chosen (there was a similar backlash when Kendall Jenner covered the magazine last May). In the interview, Kardashian West talks about her siblings' best and worst characteristics and calls her mom Kris Jenner “perfect.”

Barneys New York Debuts Conscious Beauty Counter [Pret-a-Reporter Inbox]
Barneys New York is jumping on the eco-beauty and wellness bandwagon, as the company announced the debut of a whole new beauty division called Conscious Beauty (including clean cosmetics and ingestible supplements) that will add a new lineup of brands to its roster in stores and online at Conscious Beauty will also land in the company’s New York City restaurants with special Conscious Beauty drinks, food and desserts infused with Moon Juice’s Dust supplements.


FREE MOON DUST// Samples with every order.

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J. Crew Extends Into Intimates [Pret-a-Reporter Inbox]
J. Crew has extended into lingerie, with a new J. Crew Intimates collection that includes four styles of bras and four styles of panties, now available on the brand’s e-commerce site. In five fabrics, the looks include leopard prints, cherry patterns, dotted mesh and sorbet shades. Of course, the line is affordably priced from $12.50 to $36.

Walmart to Launch Upscale Mattress and Bedding Brand [CNBC]
In an effort to attract more affluent customers, Walmart will launch a new upscale mattress and bedding brand, Allswell, set to hit the market in March and to be sold exclusively via the new site The mattresses and limited-edition bedding will be curated by design influencers in efforts to build brand recognition outside of the Walmart brand. As announced late last year, the company is also redesigning its website, due to be unveiled later this spring, with a greater emphasis on home goods and fashion, including merchandise from Lord & Taylor.