Style Notes: Emily Ratajkowski Makes Runway Debut; Burberry To Show Spring Collection on Snapchat
Your pre-Emmys fashion news.
Along with your typical allstar supermodels (Gigi Hadid, Kendall Jenner, etc.), NYFW's runways also had a few surprising faces hit the catwalk. Emily Ratajkowski, whose modeling work had previously been limited to more commercial jobs, made her high-fahsion runway debut at Marc Jacobs show Thursday evening, rocking a sailor-inspired navy suit. A disguised Kylie Jenner, whose oversized baseball cap shielded all but her famous pucker, made her second NYFW appearance by walking in Kanye West's Yeezy Season 2 show alongside Bella Hadid. [USA Today, Instagram]
Forget a live stream — Burberry is taking their fashion show to the next level by giving Snapchat followers a look at their spring 2016 collection not as it happens, but a full day early. The British label has partnered with the social media app, which boasts over 100 million users, to show the full collection as final touches are being made the evening before their Monday showing at London Fashion week. At 7 p.m. London time on Sunday, the brand's story will go live and then disappear 24 hour after its creation. [Pret-a-Reporter Inbox]
Hearst's millennial-targeted lifestyle and culture magazine, TrendingNY, has folded after alleged difficulties securing advertisers. The "freemium" magazine, which was available at select commuter hubs in Manhattan and focused primarily on New York-centric events, was initially launched as a weekly in September 2014 during Fashion Week before converting to a monthly in May of this year. However, while its off or now, Hearst's spokespeople say that the magazine could return on a sporadic, "pop-up" schedule. [WWD]
According to social media analytics site Shareablee, Victoria Beckham won the NYFW social game. With combined Instagram, Twitter and Facebook engagements totaling 3.7 million, Beckham beat the likes of Michael Kors and Givenchy, both of whom hovered around the 1 million social actions mark. [WWD]