Style Notes: Kim Kardashian Backs New Shopping App; Forever21's Gucci Lawsuit Dismissed

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Kim Kardashian

In case you missed it.

Kim Kardashian's Got a New Shopping App That Co-Founders Call "Shazam for Fashion" [BuzzFeed]
Kim Kardashian's new shopping app is a game changer. The reality star, who is already dominating the app store with a mobile game app, an emoji app and her own personal content app, revealed a new addition to her portfolio: Screenshop. Users simply screenshot an outfit (even from an Instagram post will work), and they will be presented with similar shoppable outfits in various price ranges. (We tried it and it works fairly well, but isn't spot-on every time.) Kardashian served as an advisor for the app, which was created by New York-based startup Craze, and worked with executives for over a year as they developed the product.

Forever 21's Lawsuit Against Gucci Dismissed [Pret-a-Reporter Inbox]
One part of the back-and-forth lawsuits between Gucci and Forever21 has been laid to rest. After Forever21 filed a lawsuit against Gucci this summer seeking protection against the Italian fashion house's stripes trademark, Gucci requested the case be dismissed and then filed its own countersuit against the fast-fashion brand. On Monday, the first suit brought forth by Forever21 was dismissed by the U.S. District Court. Said Gucci in a statement, "Gucci is pleased that its motion to dismiss Forever 21’s spurious claims has been granted. Notably, the court commented on the significant defects in the claims brought by Forever 21. This is an important step in Gucci’s continuing commitment to the protection of its renowned and iconic intellectual property. Gucci looks forward to enforcing its rights and prosecuting its trademark infringement, trademark dilution and unfair competition counterclaims against Forever 21."

 

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PAPER Magazine Acquired By Tom Florio's New Media Company ENTtech [Pret-a-Reporter Inbox]
PAPER Magazine is officially under new ownership. The title was acquired by ENTtech, a new media company co-founded by former Conde Nast publishing director Tom Florio. Along with Drew Elliot, chief creative officer of Paper Communications (Paper Magazine, Papermag.com and Extra Extra, an event-planning affiliate) and Burbank-based XRM media, Florio launched ENTtech as an entertainment, media, publishing and technology company, which will be based in New York. Said Florio in a release, “We love PAPER as our first acquisition because of its cultural legitimacy and Drew’s insights on where internet culture meets pop culture. We will build on their digital and native content, social architecture and video. In 2018, the magazine will go quarterly with an increased distribution in bookstores and single copies.”

 

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Victoria Beckham Is Partnering With Reebok [Instagram]
Victoria Beckham, the woman who once swore she would never be caught sans-heels in public, announced Wednesday via Instagram that she has a new collaboration with Reebok in the works for 2018. The designer, who has over the years adopted a more relaxed, sneaker-friendly style, offered no other hints about the project, though it appears to be in the very early stages. Beckham posted a follow-up Instagram with the caption "Day one," in which she's seen walking into the elevators at Reebok's headquarters in Massachusetts. We wonder what Sporty Spice would think of Posh's crossover?

Kate Spade Creative Director Deborah Lloyd Steps Down [WWD]

Kate Spade creative director Deborah Lloyd is going to be replaced by Nicola Glass at the company. Lloyd's decision to leave comes after the brand was acquired by Tapestry earlier this year. Glass, who currently serves as senior vp of accessories design at Michael Kors, is expected to start her new role early next year.

 

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