Style Notes: Serena Williams Is Skipping NYFW; Lululemon Beats Estimates

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In case you missed it.

Serena Williams Is Skipping NYFW This Season [Page Six]
Not surprisingly, Serena Williams has decided to sit this New York Fashion Week out — and with good reason. The tennis phenom, who has her own fashion label with QVC and has shown at NYFW since 2014, reportedly gave birth on Friday afternoon to a baby girl. Williams is engaged to Reddit co-founder Alexis Ohanian. She promised to make her return to the tennis court in January 2018.

Tiffany & Co. Launches First Fragrance in 30 Years [Business of Fashion]
Tiffany & Co. hired Steven Meisel to shoot the latest campaign video for the brand's first fragrance release in 30 years, aptly named Tiffany & Co. The short film and campaign stars Vittoria Ceretti, Julia Nobis, Achok Majak and Georgina Grenville lip-syncing to a St. Vincent cover of The Beatles' "All You Need Is Love." The scent is a fresh "sparkling floral musk with a precious signature ingredient, the iris."

Lululemon Beats Estimates, Thanks to Menswear, Online Sales [Retail Dive]
Coming off some not-so-hot months, thanks to greater competition in the athleisure space, as well as some growing pains, Lululemon beat analysts' expectations for the second quarter ending July 30. A 30 percent surge in online sales contributed to the 14 percent revenue growth, as did the 23 percent bump in the men's category.

Apax Funds Takes Majority Stake in Matches Fashion [Pret-a-Reporter Inbox]
Apax Funds has acquired a majority stake in luxury fashion e-tailer Matches Fashion as the business looks to expand on a global scale. "The business has never been in a stronger position and we want to thank our loyal customers, the exceptional brands and the brilliant people who we are fortunate enough to work with," said Tom and Ruth Chapman, founders of the site, in a statement. The London-based business, which carries more than 450 designer brands, employs 500 people.