Style Notes: Sofia Richie's New Gig; Abercrombie & Fitch Deletes Instagram Posts Ahead of New Campaign

sofia richie - Getty - H 2016
Getty Images

In case you missed it.

Sofia Richie Fronts for Pretty Little Thing Fall Campaign [Pret-a-Reporter Inbox]
Sofia Richie, former Justin Bieber flame and daughter of Lionel Richie, is beginning to make a name for herself in her own right. The 18-year-old, who is signed to Select Model Management, has landed a campaign for Pretty Little Thing, an e-commerce site which specializes in "superfast" fashion. The full campaign, which sees Richie posing on neon-lit streets, drops Oct. 31. 


A photo posted by PrettyLittleThing US (@plt_usa) on

Abercrombie & Fitch Wipes Instagram Clean Ahead of New Two-Part Campaign [WWD]
As part of its new marketing strategy, which emphasizes inclusivity rather than exclusivity and sex appeal, Abercrombie & Fitch is launching a two-part campaign. The catch? Part one doesn't have any images. The shirtless, bored-looking black-and-white teens of yore have been replaced with a tagline reading, "People have a lot to say about us. They think they've got us figured out." Ahead of the release, they also have wiped their Instagram clean, with a bio that reads, "Curious? Check back tomorrow." Part two of the campaign, which will drop a couple weeks later, does feature imagery, photographed by Josh Olins and Matt Jones. Said Ashley Sargent Price, chief creative director of marketing, "We want to show them a new Abercrombie & Fitch that is a work in progress. And we want to express some of our new ideals. We’ve made a lot of changes and what we believe you’ll find is a brand rooted in heritage, that’s inclusive and optimistic and has a unique point of view on styling and design."

LVMH Says It Won't Sell Its Luxury Brands on Amazon [Business of Fashion]
Amazon might be fashion's sleeping giant (it already beats department stores in digital sales, which are expected to triple by 2020) — however, none of that matters to LVMH (Louis Vuitton, Celine, Dior Fendi). Jean-Jacques Guiony, the company's chief financial officer, stated that Amazon is not a good fit for their luxury brands, adding that "there's no way we can do business with them for the time being." For now, Amazon shoppers will have to be satisfied with "accessible luxury" brands like Michael Kors, Tory Burch, Theory and Kate Spade. 

HP Smart Watches from Coach, Hugo Boss and Juicy Couture Coming Soon [WWD]
HP will unveil new smart watches from select designer labels that have a licensing agreement with Movado Group Inc. Those brands include Coach, Hugo Boss, Juicy Couture and Tommy Hilfiger. The watches, part of the Engineered by HP program, connect to both iPhones and Android phones. The full range ($195-$325) will be available on, Amazon and handful of other retailers beginning Oct. 27.