Style Notes: Tory Sport Opens First Store; Uber Partners With Marc Jacobs

Tory_Sport_Go_For_It_IG - S 2016

Tory_Sport_Go_For_It_IG - S 2016

Toast the weekend with these style stories.

Tory Burch Opens First Tory Sport Store [Pret-a-Reporter Inbox]
Tory Burch opened its first permanent Tory Sport brick-and-mortar store in the Flatiron District in New York City on Friday. The permanent store comes after a successful pop-up store was staged on Elizabeth Street during New York Fashion Week last September. The new Tory Sport location's atmosphere is modeled after "the casual vibe of a '70s surf lodge" but with Scandinavian design principles. Prices for the full activewear collection sold at the store range from $35 for a cotton tee to $495 for performance pieces.

Uber Teams With Marc Jacobs to Provide Daisy Fragrance Experience [WWD]
Uber is getting even cozier with the fashion set. After successfully executing several fashion-brand partnerships during New York Fashion Week, the ride-sharing app has joined forces with Marc Jacobs to provide riders in New York City neighborhoods (lower Manhattan and Brooklyn) with the "Daisy Daze" experience. On March 26 from noon to 6 p.m., riders using the promo code "MJDAISY" will be able to request cars covered in hundreds of daisies that are equipped with a preloaded soundtrack and a full-size bottle of Jacobs' best-selling fragrance of the same name.

China's A4 Waist Challenge Draws Criticism [The New York Times]
A new social media challenge called the "A4 waist challenge" has gained steam on Chinese social media. Young women are taking photos of themselves holding A4 paper (standard printer paper) in front of their waists, with the goal being that the waist disappears behind the 8.3-inch-wide page. The destructive challenge has been called "the new thigh gap" and highlights the culture's unhealthy standards of beauty.

Solange Relaunches E-commerce Site Saint Heron [WWD]
Solange Knowles is relaunching the e-commerce portion of Saint Heron, a community-focused website aimed at cultivating culture and innovation in the arts. The Texas native unveiled plans to relaunch the shopping portion of the site "soon" at a presentation at South by Southwest on Friday. Products for sale will include ceramics, accessories and beauty products from a range of global brands, including Bloom and Plume and Tactile Matter.