Style Notes: Uniqlo's Mind-Reading Shopping Experience; Amazon Enters Handmade Market
Stylish weekend reads.
Forget mood rings — shirts to match your mood are the latest emotional apparel trend. Always on the forefront of technology, Uniqlo has introduced a program that scans your brain's reactions to various photos in order to determine your current mood. It then pairs you with an apparel item best suited to your mood, based on patterns, colors, etc. Happy (hopefully) shopping! [CNET]
Amazon, king of the e-commerce jungle, is expanding into Etsy's handmade artisanal territory. On Thursday, the e-tailer introduced its new marketplace section called Handmade at Amazon, which specializes in locally produced, factory-free items in a wide variety of categories including jewelry, furniture and artwork. [The New York Times]
Gap Inc.'s CEO Art Peck is taking aim at the women's apparel at Banana Republic as one of the reasons for the brand's 10 percent sales slump in the past month. Peck's words come just hours following the announcement that Marissa Webb would be stepping down from her role as the brand's creative director and executive VP, and that the creative director position would not be filled. According to Peck, customers found the more high-fashion product to be ill-fitting, less versatile and less flattering for what is expected at Banana's price point. [Bloomberg]
Mobile beauty service Glamsquad has raised $15 million to grow its business. The app allows users to get on-demand glam services, including blowouts or makeup sessions, within their own homes. With its new funding, the company reports that it will expand its services beyond its current New York, Miami and Los Angeles locations to Washington, Dallas and Chicago. Additionally, the app will grow its bridal services. [WWD]