StyleHaul Names Paramount Exec CCO

Mia Goldwyn was previously vp business development digital at Paramount Pictures.

Fashion-focused YouTube network StyleHaul has tapped a new chief content officer from Hollywood.

Mia Goldwyn joins the company from Paramount Pictures, where she was vp business development in digital. During her 13 years at the studio she helped relaunch Paramount Digital Entertainment, the studio behind web series Burning Love.  

"As we continue to expand our portfolio of branded content, creative and premium production programming, we are hiring executives who bring a unique expertise and global insight to the industry and our partners," said StyleHaul CEO Stephanie Horbaczewski.

Goldwyn will lead StyleHaul's original programming and oversee production on new digital mediums. In her new role she will also guide StyleHaul's partnership with FremantleMedia to create 10 original programs over the next two years. 

"StyleHaul has built an impressive, highly engaged and authentic global audience," Goldwyn said. "Our vision is to continue to scale that audience by delivering premium original programming and building innovative partnerships across all platforms."

StyleHaul has established a YouTube network of more than 4,000 channels focused on fashion and beauty. Combined, the channels have 138 million subscribers and more than 53 million monthly unique visitors. 

The Hollywood startup has raised nearly $17 million from RezVen Ventures, Bertelsmann Digital Media Investments and RTL Group.