Sugar Bowl a sweet success Wed. for Fox


NEW YORK -- The Sugar Bowl proved sweet for Fox in Wednesday's primetime, with the Notre Dame-LSU matchup rising above everything else including the premieres of ABC's "The Knights of Prosperity" and "In Case of Emergency" plus The CW's "Beauty and The Geek."

The Sugar Bowl averaged 14.6 million viewers and a 5.2 rating/13 share in adults 18-49, according to preliminary estimates released Thursday by Nielsen Media Research. The game's peak was at 10 p.m., when 15.3 million people tuned in and it reached a 5.7/14 in the demo.

The debut of ABC's "The Knights of Prosperity" was anything but rich in the ratings. "Knights of Prosperity" (7.2 million, 3.0/7) was beaten by a repeat "Criminal Minds" (11.9 million, 3.5/9) and NBC's "Deal or No Deal" (11.3 million, 3.5/9). "Knights" did build on its lead-in of "According to Jim" and gave ABC the highest ratings in the time period since last year's debut of "Daybreak." "In Case of Emergency" (6.3 million, 2.7/7) fared worse, although neither "Knights" nor "Emergency" had the benefit of "Dancing with the Stars" as "Help Me Help You" did in the time period.

The CW had some good news with the third season of "Beauty and the Geek," which averaged 4.9 million viewers and a 2.2/6 in adults 18-49. It was the highest premiere ever in adults 18-49 and was down only slightly in viewers and the demo compared to last year's second-season premiere.

The 8 p.m. hour went to the Sugar Bowl with CBS's "King of Queens" (8.6 million, 2.9/8) and a repeat "Two and a Half Men" (8.5 million, 2.8/7) came in second place against NBC's "Friday Night Lights" (6.3 million, 2.3/6) and ABC's "According to Jim" (7.3 million, 2.6/7).

Beyond the game at 10 p.m., a repeat of "CSI: NY" (10.4 million, 3.1/8) went neck-and-neck with a new "Medium" (9.2 million, 3.2/8) and ABC's "Primetime: Basic Instincts" (5.4 million, 2.2/6).

Nightly averages: ABC (6.3 million, 2.5/7); CBS (10.3 million, 3.2/8); NBC (8.9 million, 3.0/8); Fox (14 million, 4.9/13); and The CW (4.9 million, 2.2/6).
comments powered by Disqus