Sugar Bowl proves sweet


The Sugar Bowl proved sweet for Fox, which started the new year with a win Tuesday in viewership and the adults 18-49 demographic.

Final results were not released by Nielsen Media Research until late Wednesday, but the Hawaii-Georgia matchup averaged at least 12.5 million viewers and a 4.9 rating/11 share in 18-49.

Also notable was NBC's "The Biggest Loser" (10.4 million, 4.3/10), which debuted to the biggest ratings for any of the premieres and its best adults 18-49 ratings since Jan. 4, 2005. It was up 39% compared with last cycle's season premiere.

In cable ratings news, TBS' "Funniest Commercials of the Year: 2007" averaged 5.1 million total viewers at 9 p.m. Dec. 26, marking a 4% improvement over last year's special.

The special drew 1.3 million viewers in the adults 18-34 demo (up 16% from 2006), making it the most-watched primetime program in all of television in the demo Dec. 26.

ABC Family's 10th annual "25 Days of Christmas" finished as the event's most-watched ever in total viewers (2.6 million, up 3% from 2006), 18-34 (518,000, up 16%) and 18-49 (1.16 million, up 9%).

Paul J. Gough reported from New York; Kimberly Nordyke reported from Los Angeles.