Summit adds Mayer-Siskind as senior vp


Vivian Mayer-Siskind has been named senior vp worldwide publicity at Summit Entertainment.

She will serve as the company's primary strategist for promoting theatrical and home video titles and will report to the president of marketing, a post to be filled.

Mayer-Siskind most recently spent five years as senior vp publicity in Universal Studios Home Entertainment's brand marketing division, executing campaigns for DVD titles from Universal, Focus, Rogue and NBC.

From 1997-2001, she was the head of publicity for DreamWorks, overseeing consumer and corporate communications for the studio.

Earlier in her career, Mayer-Siskind had stints at ABC/Capital Cities, MGM and the UCLA Film and Television Archive.

"Vivian is the kind of seasoned executive that we have been bringing into the Summit fold — one that brings extensive experience, energy and enthusiasm," Summit COO Bob Hayward said.