Sundance 2012: Levi's and American Film Institute Launching Short Film Competition

The winners' films will be showcased at AFI Fest 2012.

Levi’s, the jeanswear company, and the American Film Institute are joining forces to launch a new short film competition called “Show Us the Way.”

The program, announced at the AFI Alumni Reception held during the Sundance Film Festival, is inviting filmmakers to submit story treatments for a five-minute short film about a better tomorrow.

“We feel that the medium of film has a powerful resonance in our culture and is a great avenue for the leaders of tomorrow to promote change,” Mary Alderete, global vice president of marketing for the Levi’s brand. “We are proud to align with the American Film Institute to challenge visual artists of today to inspire the world through their creations. In the spirit of our Go Forth campaign, we hope this alliance with AFI will amplify the voice of future pioneers to believe anything is possible and then make it so.”

Contestants can submit story treatments through March 30 at A jury of experts will select six winners who will be announced in May. Winners will be awarded a grant of $5,000 to produce their short film, $500 for a Levi’s wardrobe for their cast and ten hours of mentorship from an AFI Conservatory alumnus. Winners also will be flown, expenses paid, to the AFI-produced November film festival AFI Fest 2012, where their films will be showcased.

“AFI Fest has always supported the work of emerging filmmakers. We are pleased to join with Levi’s to provide participating filmmakers with the opportunity to showcase their short films at AFI Fest 2012 presented by Audi and bring their voices to the dialogue, driving positive change in the world through their art,” Jacqueline Lyanga, AFI Fest diretor, said.