Sundance Institute Names Jared Hendler Director of Marketing

Courtesy of Sundance Institute
Jared Hendler

The founding partner at Brand Content Agency will be responsible for overseeing all external communications for the Institute.

Sundance Institute has tapped Jared Hendler as its director of marketing and communications.

In his post, Hendler will be responsible for overseeing all external communications for the Institute, including supervision of marketing, social media and media relations. He joined Sundance on Monday — just ahead of the Sundance Film Festival later this month — and will be based in the Institute’s Los Angeles office.

As part of the Institute’s senior leadership group, Hendler will supervise brand strategy and messaging, develop methods to grow the organization’s reach and launch new collaborations to spread the word about artists, programs and activities related to the indie film festival.

Hendler will report to executive director Keri Putnam and work closely with director of marketing Jessica Buzzard, director of digital initiatives Joseph Beyer and director of media relations Casey De La Rosa.

“We are pleased to welcome Jared into this new leadership role with Sundance Institute,” Putnam said in a statement. “Together with the artists we support, the Institute is embracing the changes that come with the growing and evolving digital landscape for building community and sharing content. We look forward to working with Jared to provide both artists and audiences with unique experiences and value.”

Added Hendler: “I am thrilled to bring my depth of experience within integrated communications and the digital world to the Sundance Institute team and join the Institute on its longstanding commitment to support independent filmmakers and audiences.”

Previously, Hendler was a founding partner at Brand Content Agency and also held the position of global director digital & creative at MWW Group. He also was an executive creative director at Katalyst Media and worked at Edelman, Grey Advertising.