Sunset Gower, Iconix partner for 3-D

Companies will equip production stages with upgraded tech

Sunset Gower Studios has partnered with 3-D equipment manufacturer Iconix Video to offer 3-D-equipped production stages.

Per the unique partnership, dubbed S3D Stages, Iconix becomes the exclusive provider of 3-D services at Sunset Gower and Sunset Bronson. Upon request, stages will be equipped with 3-D technologies and services, including stereo-ready camera rigs, Iconix cameras, playback, recording devices and on-set pre-post services for stereo dailies and postproduction.

Through a new partnership with Iconix, Burbank-based 3-D facility Stereoscope Studios will handle dailies processing and other post services.

"We are seeing a lot more activity in the motion picture and broadcast side for 3-D," Iconix CEO Bruce Long said. "The frequency of inquiries has doubled in the last 30 days."

Added Sunset Gower Studios president Howard Stern: "We believe stereo 3-D production is the next big wave for our filmmakers, and we want to make it easier to produce stereo and to enable the creative community to work in a controlled environment that makes shooting easier and more dependable."

Long added, "S3D studios will allow producers to move into stereo with their same crews and teams."

Hollywood's Sunset Gower and Sunset Bronson are owned by Hudson Capital. Iconix is privately owned and based in Santa Barbara.
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