Super Bowl: Justin Timberlake's Halftime Show Yields 45 Percent Streaming Gain in U.S.

The combined halftime tunes generated 7.05 million on-demand streams.

Justin Timberlake’s Super Bowl halftime show on Sunday fired up big streaming gains for the artist, according to Nielsen Music.

On Monday, the day after the big game, the collected songs Timberlake performed during halftime (including Prince’s “I Would Die 4 U”) increased in on-demand audio and video streams in the U.S. by 45 percent as compared to their total the day before the Super Bowl.

The combined halftime tunes generated 7.05 million on-demand streams on Monday, versus 4.84 million on Saturday.

Timberlake’s biggest halftime track on Monday was one of his latest singles, “Filthy,” with 1.54 million streams. “Filthy” is the lead single from the singer-songwriter’s new album, Man of the Woods, which was released Friday. Timberlake’s second-biggest streamed song on Monday was his halftime-closing track “Can’t Stop the Feeling!,” which raked in 1.34 million streams.

In terms of on-demand audio figures only, the songs Timberlake performed collected 5.1 million streams on Monday (up 57 percent compared to Saturday: 3.25 million). As for on-demand video streams, the songs earned 1.95 million clicks on Monday (up 22 percent stacked next to Saturday’s haul of 1.6 million).

Another music star that effectively opened the Super Bowl festivities, Carrie Underwood, also scored a big streaming increase. A video performance of Underwood singing “The Champion,” featuring Ludacris, introduced the TV broadcast of the Super Bowl game itself. The prime placement helped secure the song 668,000 on-demand streams on Monday — up 110 percent compared to what it tallied on Saturday (318,000).

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