SVOD Service Viewster Opens L.A. Office


Anime expert Rob Pereyda will head up the North American division of the European streaming company.

Swiss-based streaming service Viewster has opened an office in Los Angeles to further its push into the North American market. 

The group, which offers ad-supported streaming of film and television series, with a strong focus on foreign titles, has hired Rob Pereyda, an executive with experience in the Japanese entertainment industry, to head up the L.A. office. He will serve as Viewster’s chief strategy officer and CEO of the company's U.S. subsidiary, Viewster Inc.

Viewster declined to give details of its new U.S. operation, except to say that Pereyda will focus on developing new revenue and product offerings for the group, with a focus on genre content, including horror, sci-fi, anime and gaming. The company said it would also launch a premium offer of its ad-supported service in North America.