SXSW to premiere midnight movie sidebar

New offering comes via pact with Fantastic Fest

The South by Southwest Film Conference and Festival has struck a new partnership with Fantastic Fest, which will offer a midnight movie sidebar, premiering six new films, at SXSW, which runs from March 13-21 in Austin, Texas.

The "SXSW Presents Fantastic Fest at Midnight" will play at the Alamo Drafthouse, which has been a partner of SXSW for 11 years.

"In fact, our very first show at the original Alamo Drafthouse location was opening night of SXSW 1997," Fantastic Fest director and Alamo Drafthouse founder Tim League said. "We are proud to work so closely with such a respected institution, and in 2009 with 'SXSW Presents Fantastic Fest at Midnight,' we plan to deliver one of the best movie experiences of the year for genre film fans."

The midnight film lineup will be announced later this month.

SXSW also will present more than 60 Film Conference panel from March 13-17.

They will include such panels as "A Conversation With Bob Berney & John Pieson," "Crash the Server -- How to Market Your Movie by Achieving Webisode Awesomeness," "Marketing Meets New Media: Building Your Audience Online" and "The Incredible Shrinking (Expanding) Film Critic Profession."