Syndie giant, NBC News enter MySpace territory


MySpace has signed deals with Byron Allen's Entertainment Studios, NBC News and

Entertainment Studios programming like the syndicated shows "Comics Unleashed With Byron Allen," "Entertainers With Byron Allen," "Beautiful Homes and Great Estates" and "Designer Fashions & Runways" will play on 10 channels on MySpaceTV.

Entertainment Studios, founded by chairman and CEO Allen in 1993, produces, distributes and sells advertising for 15 TV programs. With more than 4,000 hours of owned content, the company says it is the largest independent producer/distributor of first-run syndicated television programming for broadcast stations.

NBC, MSNBC and's text and video will populate the "Decision '08" section of the News Corp.-owned social networking site that includes video from NBC's Brian Williams, Tim Russert and Chris Matthews, among others. A short video from Williams to announce the partnership greeted MySpace users beginning Monday.

What it won't include is content from fellow News Corp. subsidiaries Fox News, the Wall Street Journal or the New York Post. Lee Brenner, director of IMPACT and executive producer of political programming at MySpace, said the company saw "quite a bit of synergy" among MySpace, NBC and MSNBC. He said that there was nothing unusual about MySpace not going with Fox News.