Syndies can't resist 'Temptation'


New game show "Temptation" has added more stations to the lineup for its fall launch in syndication, boosting its clearance level to 96% of the U.S.

The half-hour strip, from Twentieth Television and FremantleMedia North America, is now cleared in a total of 199 U.S. markets, including all of the top 30.

"Temptation" already has been cleared on the 10 MyNetworkTV affiliates owned and operated by Fox Television Stations, including WWOR New York, KCOP Los Angeles and WPWR Chicago. Additional clearances include WTTA Tampa (MyNet affiliate), KCPQ Seattle (Fox), KMYQ Seattle (MyNet), WOIO Cleveland (CBS), KTVD Denver (MyNet), KPLR St. Louis (CW), XETV San Diego (Fox), WLFL Raleigh, N.C. (CW), KTVU San Francisco (Fox), WMYD Detroit (MyNet) and WSVN Miami (Fox).

"Temptation," which is based on FremantleMedia's global game show format "Sale of the Century," is hosted by Rossi Morreale. The show features three contestants who earn cash by answering a series of questions about pop culture and current events. Throughout the program, opponents are tempted to spend their winnings on high-end prizes at incredible bargain prices. The contestant with the most earnings at the end of the show gets the choice of picking a big grand prize or coming back the next day to try and win an even bigger prize.

In addition, viewers at home will be able to purchase merchandise via phone or on the Internet.

"The 'temptation' to pick up the program is simply too hard to resist, given the show's proven format and unique modern-day interactive twist," Twentieth president and COO Bob Cook said. "Without turning the channel, viewers can participate in their favorite activities: playing a game, consuming pop culture and going shopping."

Added FMNA CEO Cecile Frot-Coutaz: "We're very proud to bring an updated version of this classic game show back to U.S. audiences. With an updated look and an interactive new twist, modern-day viewers can now share in the prizes while rediscovering a trusted format that is truly a global success story."