It takes Zalaznick to run an iVillage


Lauren Zalaznick, president of Bravo Media and Oxygen Media, has been named president of NBC Universal Women and Lifestyle Entertainment Networks.

Zalaznick will continue to have executive responsibility for Bravo, Oxygen and NBC Uni's environmental initiative, Green Is Universal, but will add oversight of the female-targeted Web site iVillage. Deborah Fine, president of iVillage Properties, will report to Zalaznick.

In addition, Zalaznick announced the launch of Women@NBCU, a content and marketing initiative intended to reach women across multiple platforms. The initiative is designed for advertisers to connect with women through such brands as Bravo, Oxygen, iVillage and Green Is Universal as well as such other female-skewing properties as NBC's "Today," "The Biggest Loser" and "Lipstick Jungle."

"Lauren brings a rare combination of creative energy and rigorous discipline to everything she does," Universal Television Group president and COO Jeff Gaspin said.

As for Women@NBCU, which Zalaznick called "a one-stop shop to deliver custom female 18-54 audiences with scale," day-to-day sales efforts will be handled by senior vp Susan Malfa, who will continue to oversee Bravo and Oxygen ad sales. (partialdiff)